Carousel has considerable experience in organising and project managing exhibitions and events on behalf of their clients.

Exhibiting at a consumer or trade exhibition, or putting on an event such as a product launch, is a significant investment of marketing budget and therefore the success and result outcomes need to be optimised and measured. We have developed our own comprehensive planning model which ensures that every detail is planned and actioned on time and in budget. Typical activities include:

  • Selecting the right exhibition space or venue for the event
  • Stand design or venue dressing
  • Graphics and point of sale material
  • Staffing and stand management
  • Staff training
  • Enquiry generation and lead capture
  • Merchandising
  • Entertainment or theme
  • Sponsorship and advertising
  • Databasing of enquiries
  • Mailing fulfilment of enquiries
  • Telephone follow-up to generate leads
  • Measuring results

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