Bosch Power Tools

Ensuring that your brand stands out within a busy retail outlet is the conundrum for many manufacturers. Acting on behalf of Robert Bosch Ltd and its power tools division, we provide a targeted marketing service for their Bosch System Specialist dealers to enhance brand awareness and maximise sales.

Key project services:

  • Database management
  • Direct marketing
  • Digital marketing

We independently manage over 30 BSS dealer databases, maintaining strict confidentiality of data, and implement quarterly campaigns of postal mailings and emailshots to BSS dealer customers.

Business requirements

  • To manage individual BSS dealer databases of existing and prospective trade customers.
  • To deliver on-going regular postal mailings and email campaigns to generate Bosch power tool sales and increased dealer showroom footfall.

Project outline

  • Actively manage the quality of supplied data from over 30 individual BSS dealers by quality checking, screening and enhancing the data with telephone research
  • Print and distribute to trade customers on a quarterly basis 22-page brochures of promotional offers, with brochures personalised to individual BSS dealers
  • Design, program and circulate dealer-personalised emailshots to each dealer’s specific database with a clickthrough to an online prize draw entry form, again personalised to each dealer
  • Process and record all postal prize draw entries
  • Process and record all email prize draw entries, and all email open, clickthrough and unsubscribe activity
  • Conduct telephone follow-up research into postal returns to sender and email bouncebacks in order to update details where possible
  • Select prize draw winners and despatch prizes to them
  • Report summary statistics of direct marketing activity by dealer for Bosch sales team to feed back to BSS dealers

This is a three-year program with the aim of extending the direct marketing services to up to 100 individual BSS dealers.

Project outcome

This is a three-year program with the aim of extending the direct marketing services to up to 100 individual BSS dealers. We are already evolving the program to include a specific mobile website, again personalised to each dealer, featuring more offers in a mobile-friendly environment which is key to the trade customer target audience.

Let’s get the ball rolling

Get in touch and we’ll get the kettle on

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