A love of digital combined with a passion for generating results for our clients.
Content first design
We’re supporters of content first design. Clarifying the goals and objectives of a website will give the direction for layout and content hierarchy. This planning of content and functionality is essential. If you don’t know what you want the user to do, how will they know?
Knowing what we are designing for before we start makes projects run faster and smoother. It prevents large amounts of visual amends and more costly development changes further down the line.
We do this because we don’t want to just build you a website that looks fantastic, we want it to function properly too. Your website is an investment and you should see a return on it.
Experts in UI and UX
Our team has over 15 years experience of creating user interfaces (UI) and delivering award-winning user experience (UX). For your website to achieve its goals, your users need to be able to access content and perform functions easily, and efficiently.
Using your website has to be a pleasurable experience and users should come first when making decisions about changes and additions.
During our initial ‘discovery’ meeting we’ll map out how users will flow through your website, and identify the key aspects of functionality. This is where our content first design approach works best for us, as we gain an understanding of the goals and contexts of the users.
Responsive design is standard for us in this day and age. Starting mobile first, we design and build our projects so they look great and function on all devices. Desktop, mobile, and everywhere in between, we develop a consistent experience across all technologies.
While you may initially come to us for a complete redesign, this is not how we like to work going forward. We know that the best way to make your website work for you is with constant, regular updates. Creating a digital plan that integrates with your marketing strategy will ensure new features and content are developed, keeping users engaged and giving life to your website.
After launch, we’ll continue to monitor and analyse your traffic, making recommendations so you will be getting the best you can from it.
Think of it like a garden, the more you tend to it, the better it will flourish.
We like to do this because we want to build relationships with our clients. The structure of our team means we have the resources to see the bigger picture and communicate so that it all works seamlessly.
It’s all part of your marketing strategy, every element working together.
SEO (Search engine optimisation)
Websites need to market themselves to the search engines, which means when people search for a particular phrase, your website appears in the list of results. If you design your website as just a brochure online, it is very unlikely that you will appear in any search results.
Where the marketplace is highly competitive and clients want an instant page 1 presence, we design and manage Pay-Per-Click advertising which is very cost effective and highly measurable. Our activity includes:
- Keyword analysis specific to the proposition
- Creating a range of ads designed to attract clicks from your target audience but at the same time deter clicks from non-relevant searches, thus ensuring best value for money
- Monitoring and adjusting spend, ads and keywords as the campaign progresses
- Reporting on activity and results