We design and conduct bespoke market research that is tailored to our clients’ specific company needs.

Market research objectives

Starting with a thorough understanding of the objectives of the research and the specific areas of interest to be measured, we develop a research approach that will deliver the required response rate and meet the objectives of the research, whether quantitative or qualitative research.

Market research applications

As well as being a valuable PR and promotional tool for creating customer goodwill, we use market research for:

  • Measuring customer satisfaction and prioritising actions to improve products and services
  • Supply chain research for new business acquisition
  • Database research to identify decision-makers within potential new customers and influencers
  • Measuring brand awareness – how do you shape up compared with your competitors?
  • Researching customer and potential customer needs – are you supplying what your customers actually want?
  • Perception testing and image research – what do your customers really think about you?
  • Taste comparisons – assessing consumer preferences for food and drink products
  • Measuring potential demand for a new product or service
  • Product clinics and acceptance testing for new services and new product development
  • Website usability research to test user-friendliness, navigation and content of company websites
  • Post online purchase surveys – to profile clients’ customers and their future needs
  • Measuring effectiveness of advertising and promotional campaigns

Market research approaches

We utilise a variety of different techniques for conducting market research, including:

  • Postal questionnaires
  • Telephone surveys
  • Online questionnaires
  • Face-to-face surveys, including in-depth interviews
  • Hall tests for testing new products or benchmarking against competitors
  • Face-to-face discussion groups – or focus groups
  • Observation
  • Desk research

Let’s get the ball rolling

Get in touch and we’ll get the kettle on

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