Long-running partners of Birmingham’s top independent property specialists
One of our earliest clients, KWB has provided property management services across the West Midlands for over 35 years. Our longstanding partnership has given us the resources and experience to position ourselves as experts in commercial property marketing and consultancy.
We first worked alongside KWB in the late 1990s, as they approached a complete rebrand of their business. This included an overhaul of their look and feel, including a logo and colour palette, a new website, tone of voice and more.
Our comprehensive process allowed us to take care of every detail of the rebrand, leaving the KWB team to focus on business as usual. We would regularly ensure they were happy with each new element of the brand and use feedback from a variety of stakeholders to ensure it met their personality, values and the direction of the business.
After successfully launching KWB’s initial rebrand and website, Carousel became KWB’s sole source for marketing support in 2000. This led us to form tight bonds with their entire team, for a more personal touch in our advice and recommendations.
As our relationship grew, so did KWB’s ability to offer further property services to the West Midlands. Since partnering with them, we have supported in the development of their sub-brands, including KWB Residential, KWB Workplace and KWB Corporate Cleaning.
Each brand has been promoted with initial marketing material, which has continued to expand over time. From brochures to microsites, there’s no limit to our overarching support.
“It’s hard to remember a time when we haven’t had Carousel’s knowledge and experience to aid in the progression and growth of KWB. It’s a business partnership and friendship that I truly value.”
John Bryce – Director, KWB
More than 25 years after becoming KWB’s marketing partners, we are still managing their online presence, designing brochureware, building contact databases and offering all manner of marketing support to their entire team.
We host and maintain the KWB website to ensure it remains secure, accurate and modern. An essential element of this is the regular updating of any new property listings with rich, SEO-driven content. More recently, we have redeveloped microsites for each sub-brand, enabling users to have a clear and defined journey to particular areas and find key information easily.
Carousel’s data team also provide regular reports on the Birmingham and wider West Midlands property markets. We then use this data to create industry-leading reports, offering an unbiased and comprehensive overview of all aspects of the markets.
The reports include noteworthy lettings, trends and predictions and much more.
Our team also support KWB in their PR material, often arranging photoshoots for press, as well as headshots for their new team members. We also update online biographies, social media profiles and more as part of this.
